Optimization of Domain Names/URLs

This section will explore guidelines for optimizing these important elements. Two of the most basic parts of any website are the domain name and the URLs for the pages of the website.

Optimizing Domains

Here are 12 tips that will be indispensable when helping you select a great domain name. When a new site is being conceived or designed one of the critical items to consider is the naming of the domain, whether it is for a new blog, a company launch, or even just a friend’s website.

Brainstorm five top keywords

Once you have this list, you can start to pair them or add prefixes and suffixes to create good domain ideas. When you begin your domain name search, it helps to have five terms or phrases in mind that best describe the domain you’re seeking. For example, if you’re launching a mortgage-related domain, you might start with words such as a mortgage, finance, home equity, interest rate, and a house payment, and then play around until you can find a good match.
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Make the domain unique

Thus, never choose a domain that is simply the plural, hyphenated, or misspelled version of an already established domain. Having your website confused with a popular site that someone else already owns is a recipe for disaster. For example, Flickr desperately needs to buy Flicker.com—when kids in their 20s tell parents in their 40s and 50s to see photos on Flickr you can easily imagine that traffic going straight to the wrong domain.

At last but very important, If possible only Choose dot-com available domains.

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