What Is SEO and How Does it Work?

Whether you used Google, Bing, Yahoo, or any other means to land here on this page, we are glad you are here.

We’re also very excited to point out the irony in your search query and the results you were delivered!

You surely didn’t come across this page by chance.

The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine optimization works. You must have been searching for how search engine optimization (SEO) works or something closely related. In fact, it used a very complex algorithm to determine which of the more than 21 million pages it has indexed on the subject of SEO would be most appropriate to present to you in hopes of best answering your question.

When search engine crawlers see how friendly your website is to them and users, it increases the chances that your site will rank well for different searches.

For example, say you have two websites: Website A and Website B.

Website A isn’t responsive, which means users on tablets or smartphones will have a tough time navigating and using the site. SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. Today, search engines use more than 200 different factors to generate search results, which means a lot of different elements influence your placement in search results.

When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

You can categorize SEO tactics into two buckets:

• On-page SEO: All on-page SEO strategies happen on your website.

• Off-page SEO: All off-page SEO strategies happen off your website.

Both on-page and off-page SEO aims to make your site more friendly, as well as trustworthy, to users and search engines. Website B, however, is responsive, which means a better user experience for tablets, smartphones, and desktop users.

For search engines, it’s an easy decision on which website is more friendly: Website A.

Of course, how search engines work is a bit more complicated than that.

Why SEO is important for search engines?

So, the better the results they deliver you, the more likely you and others are using that search engine again. The organic results are those that are influenced by SEO, while the PPC ads are paid for.

You cannot pay Google or any search engine to occupy any position in the organic results.

However, the ads on the page are how they make their money. The SERP presents you with what are called “organic results” as well as “pay-per-click ads” (or PPC). Why on earth does a search engine care if you use them or another search engine? After all, you’re not paying them? That’s right, you aren’t paying them…but someone else is! So the answer to this question is that they care because they make their money from advertising.

The page you are delivered to after you enter a search query is called the search engine results page (aka SERP). The more people using the search engine, the more ads they can show and the more money they can make.

Why you must know that how SEO works?

We are usually not more than a few clicks away from almost any information we could be looking for. When people are looking for information, services, products, and so on, they go online.

Try to remember the moment you thought, “I should really look up how search engine optimization works.”

You knew exactly what to do: You got on the Internet and you searched for “how SEO works.”

What did you do then?

Odds are you clicked on one of the first few results, at least initially. If you didn’t find a site that met your expectations, you probably clicked the back button and scrolled down the page until you found what you were looking for.

If your site isn’t properly optimized, it’s safe to assume you’re only coming up on the first page for your branded search queries — although depending on the name of your business, that might not even be the case.

That means people who don’t know you exist but are looking for someone like you will never find you, and you’ll never even have a chance to tell them why you’re better than the competition.

That’s right: Without SEO, you’re giving leads away.

The good news is you’re making it really easy on your competitors who are doing SEO. Odds are, they are loving you for not putting up a fight. The Internet has really put the world at our fingertips.