SEO Tips to Improve Organic Traffic

SEO can take a long time to get any kind of meaningful results. And while you can't "force" Google to rank you high and fast, there are a ton of very quick things you can do to improve SEO for your website. So today, I'm going to show you some low-hanging SEO tips that will hopefully give you a boost even if you're not an experienced SEO.

What's up SEOs?

Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. One of the easiest things to do is improve page speed with lazy load. Lazy loading means to defer the loading of non-critical resources at page load time. In other words, things like images or videos will only load when they're visible on the page. This will reduce the initial page load time, initial page weight, and system resource usage, all of which should positively impact performance.

Aside from the fact that page speed is a so-called “ranking factor," faster loading pages provide a better user experience for your visitors and as a result, can reduce metrics like bounce rate. If you're a WordPress user, there's a free plugin called "A3 Lazy Load" which is plug-and-play. And, if you're not using WordPress, you can use the intersection observer API or search for plugins made for your CMS.

The next thing I recommend doing is improving the click-through rate for page ranking on page one. I'd say it's widely accepted in the SEO community that pages with a higher click-through rate can help increase rankings. But even if that was all a myth, it doesn't matter because more clicks equal more visitors. So improving CTR... never a bad thing.

Now, since 75% of users never scroll past the first page of search results, I recommend focusing on improving CTR for your first-page rankings. To do this, log in to Google Search Console and go to the Search Results or Performance report. Make sure to click on the Average CTR and average Positions boxes, which will add additional data points in the table below. Next, set a Positions filter to only show keywords with a ranking position of 10 or lower. Finally, I'll sort the table by impressions in descending order, and also change this filter to show at least 100 keywords per page.

From here, just skip through the list, and look for keywords that

a) make sense,

b) are not branded terms for other company names,

c) have a reasonable number of impressions, and

d) have a lower than average click-through rate.

Alright, so here you'll see that we rank for "SEO strategy" with an average position of around 6 and an average CTR of just 1%. According to AWR's CTR curve for this position, CTR should be around 2.8 to 3.5 percent. So I'd probably want to focus on possibly tweaking the title tag to get more clicks.

Now, it's important to note that when optimizing your title tags, you should be looking for the primary keywords you're targeting. For example, SEO strategy is the keyword we're targeting for this page. We wouldn't change our title tags to the "SEO marketing strategy content template" because that's not what the article is about. Another key point to take note is that the Search Console only shows you average positions. This data can sometimes be misleading since positions can jump in and out of the top 100 or anything in between at any time.

You can get more precise keyword ranking positions using Ahrefs' Rank Tracker tool. Alternatively, you can use Ahrefs' Site Explorer to see data on any website. Just enter the domain or subfolder you want to research. Then I'll go to the Organic Keywords report. Next, I'll set a filter to only show pages ranking in the top 10. And just like that, we have a list of keywords with exact ranking positions based on these dates and also have the option to see historical ranking positions for any keyword.

The next tip is one of my favorites and that sends emails to everyone you link to. With link building, you need to find prospects, with them, find their emails, and somehow naturally ask them to link to you. But by using this simple 10-minute outreach strategy, it cuts out a lot of steps in the link building process. Now, while the intent of the email isn't to build links, it's a great way to passively earn them and grow your network while you're at it.

READ MORE:

• Blogging Tips For Beginners in 2020
• Hostinger Web Hosting Review

Here's how it works in two steps.

Step 1: Take note of all sites you're linking to. After all, you'll probably only link to pages when you respect their content.

Step 2: Find their email addresses and just send them a quick note just to let them know that you've linked to them. Now, while this doesn't usually result in immediate links, it helps you start a conversation, and it can open up opportunities to have influencers recognize your work.

For example, you will see in our SEO tips post that Josh wrote that Buzz stream is that the best tool within the industry for managing and keeping track of scaled outreach campaigns. during this case, he could reach intent on the blog editor, marketing manager, or social media manager and say something like Hey [name], very long time Buzz stream user, and super fan of your tool. Just recommended y'all because of the best outreach tool in our SEO tips article.

Hope it sends some well-deserved customers your way. Cheers, Josh from my experience, sending conversation starters without an ask may be a good way to extend reply rates. And hey, if your content is exclusive and well-written, you'll often get compliments, which may open up natural opportunities for you to guest post or work together on another level. If you intend to do this system, I like to recommend watching our video on using negotiation and persuasion when building links.

Next up is to feature internal links to your new pages. Internal linking is very important. It improves crawling speed, gets your pages indexed faster, improves topical relevance, and distributes PageRank to other pages so you'll rank higher in Google. So what I like to recommend doing is searching for topically relevant pages on your site that you just can link from immediately after you publish your new post. Just move to Google and hunt for something like site: your domain then adds a keyword that's associated with your new page.

So during this case, you will see that the search results show pages from our blog that mention the phrase "link building." Then visit relevant pages and appearance for places where you'll be able to add links to your new posts. Now, if you would like to require a bit bit more of a strategic approach, I like to recommend using Ahrefs' SEO toolbar, where you'll be able to see the URL rating for every page. And URL Rating is an Ahrefs' metric, which represents the general strength of a page's backlink profile.

Since Google doesn't provide public PageRank scores anymore, it's quite our thanks to measuring page-level authority, which we've found to correlate with search traffic quite nicely.

The following tip is to become an influence skimmer of HARO using Gmail filters. HARO stands for "Help a Reporter Out." it is a free service where journalists can ask questions, and anyone can respond and be a source for mega publications just like the NY Times and Forbes.

HARO is one of my favorite ways to create authority links and it's something I like to recommend to everyone at any stage. The thing with this service is that they typically send three emails per day which may be quite overwhelming, considering 90% of the queries probably won't be relevant to you. So a fast hack to form sure opportunities do not get missed is to lighten the load with Gmail filters. After you've created a HARO account, just head to your Inbox and click on on the caret to bring down Gmail's search options.

Next, set the from field to haro@helpareporter.com. Then, you will need to line the topic to HARO within square brackets since all of their emails include that within the subject line. Finally, set the Has the words field to any keyword you wish to watch. And you'll be able to also use the OR search operator to incorporate multiple keywords or phrases. Then click Search to determine the results your search filters would come with and take a look at a number of the emails to confirm you're getting relevant results. If everything looks good, click on the caret again and so click Create filter.

You'll then have options to use labels, mark it as important, or forward it to a different team member to require care of. the subsequent tip is to perform an annual content audit. A content audit is where you analyze the performance of all content on your site to work out whether it should be kept as-is, updated, deleted, consolidated, or redirected. And it is not uncommon to urge impressive results. as an example, we did a content audit on Ahrefs’ blog and got a seven and a half percent increase in traffic after deleting 31.7% of our pages. Siege Media saw around a 50% traffic increase for one of all their clients after cutting around 15% of the content from the positioning. and I have personally seen a traffic increase of 80% after deleting 74% of my pages.

If you liked this article then do share this with your friends and if you have any queries or doubt regarding this article then drop a comment in the comments section below, I will get back to you with a new article till then stay tuned.